Vicale Had Propelled His Business above Other Potential Competitors in Essay

Vicale Had Propelled His Business above Other Potential Competitors in the Market - Essay Example The studies represented by the case study are descriptive and survey studies. In study data retrieved from the research is used to make conclusions and decision-making purposes on the report. From the case study, Vicale’s hobby was transformed into a business that rapidly grew due to the research he carried out on the modern day action figures. The constant demand for action figures from friends and visitors to his office, and with the research he conducted on the internet increased his urgency to start the business. Exploratory research conducted enabled him to evaluate the potential market for his goods. He was able to compare his product to the products available in the market. He found that his products were unique and easy to manufacture compared to other products. The competitive advantage Vicale had propelled his business above other potential competitors in the market. His products were modern day heroes compared to the conventional fictional heroes in supernatural sto ries. Their uniqueness enables Vicale to have a competitive product for his e-commerce business (Cooper & Schindler, 2010). The first step is the identification of the business idea to be researched. The creation of action figures was Vicale’s hobby and he had made some for himself before friends urged him to make more. The research question thus arises on the clientele that would buy the product produced by Vicale. Vicale decided to search the internet as his first source of information due to its accessibility. From the internet, he discovered that many companies were in the market producing similar products. The difference was the end product and the technology used. The action figures produced by Vicale were easy to produce because the action figure heads were fitted on a uniform body. He later expanded his sample size by taking his research to the market. In the market, he found that most of the toys in stores were action figures. The action figures had a high market compared to other toys on the market and they could suit both genders. Implementation of his findings is the final step in Vical e’s research where he evaluates his findings and implements (Cooper & Schindler, 2010).